0
+
Awards Winning
0
+
years in sector
Fractional CMO for health companies
You care for your patients—we’ll care for your growth. Unlock predictable, scalable results with our proven 28-step marketing strategy designed exclusively for healthcare.
What is a Help2doc Fractional CMO?
A Help2Doc Fractional Chief Marketing Officer is your part-time executive partner, using our Predictable Growth Funnel System to drive revenue, attract patients, and boost retention.
With our 28-step proprietary system, we:
- Align marketing with your clinic’s growth goals.
- Identify what’s working and uncover new opportunities.
- Implement proven funnels for Quick Wins, Sustainable Growth, Revenue Maximization, and Loyalty & Retention.
- Streamline processes with automation and real-time analytics.
- Build and lead a high-performing marketing team.
- Continuously optimize for scalable, predictable growth.
Our system is designed specifically for healthcare, ensuring your clinic becomes a patient’s first choice while consistently achieving revenue goals.
Let’s transform your clinic’s marketing. Schedule a free consultation today!
Irina Komarova, a seasoned CMO with 12+ years in Healthcare, excels in driving growth through sector-specific marketing strategies.
Her recent work involved a fourfold increase in mobile app installations for laboratory tests (20,000 installations in 3 months) without increasing the marketing budget.
Here are the symptoms indicating it’s time to request a meeting with Irina:
Your patient flow is inconsistent, your current marketing efforts aren’t generating enough leads or inquiries, or the cost of acquiring new patients is higher than the revenue they bring in.
Patients aren’t returning for follow-up appointments or additional services, impacting long-term revenue.
Work with specialists experienced in healthcare to craft targeted campaigns, simplify complex messaging, and effectively reach your audience while ensuring compliance with medical regulations.
You’re investing in ads and campaigns but not seeing measurable results or a clear return on investment.
Your team lacks a cohesive, data-driven plan to achieve sustainable growth and predictable outcomes.
You’re not leveraging upselling, bundling, or repeat services to maximize revenue from existing patients.
- Appointment cancellations or no-shows are reducing profitability.
- Communication feels impersonal and transactional, leading to a lack of trust and loyalty.
- Your marketing operations are fragmented, with no streamlined processes or systems in place.
Patients can’t easily find your clinic online, your digital presence doesn’t reflect your expertise, or your clinic’s growth has stalled despite excellent care.
What Healthcare Professionals and Executives Are Saying
"As a HealthTech startup, we struggled to explain our complex solution in a way that resonated with potential users. Help2Doc not only helped us refine our messaging but also ensured it was scientifically accurate and easy for non-medical audiences to understand. Irina Komarova’s expertise in bridging the gap between medical accuracy and effective marketing was invaluable."
"Our Blood Transfusion Station, supplying over 80 hospitals in the Perm region, faced critical challenges: reducing discarded units during blood component collection, increasing daily donors to 100, and improving repeat donation rates. Help2Doc’s tailored donor acquisition and education strategy reduced discarded units by 20%, raised daily donors to over 100, and boosted repeat donations by 30%. Irina Komarova’s deep understanding of medical workflows and hands-on approach ensured the strategy’s success. Thanks to Help2Doc, we consistently meet our targets and maintain uninterrupted blood supply. "
As the Director of our Prenatal Education Center, we aimed to grow our impact and better serve expectant families. Thanks to Help2Doc’s expertise, we achieved incredible results: our center doubled in size, formed a strategic partnership with a leading maternity hospital, and significantly increased our client lifetime value (LTV) through product improvements tailored to our audience’s needs. Irina Komarova and the Help2Doc team worked closely with us to refine our marketing strategy and enhance our services, ensuring we not only attracted more clients but also retained them longer by addressing their evolving needs. Their deep understanding of the healthcare sector and their ability to balance professionalism with empathy were key to our success. Today, we’re not just growing—we’re thriving. I wholeheartedly recommend Help2Doc to any medical or educational organization looking to achieve sustainable growth and make a meaningful impact.
international and professional awards
At Help2Doc, the marketing strategies we craft for the medical sector are an art form, built on a foundation of deep expertise in the niche and a thorough understanding of the target audience, all backed by data.
Many of the projects we develop for our clients, including companies like yours, have received international recognition and awards. Here are just a few examples.
International award 'We Are Together', 1st place in the "National Health" nomination.
For the development of a strategy for integrating AI into offline communication for healthcare organizations.
International Film Festival 'Lampa', 1st place in the 'Social Advertising' nomination.
For social advertising for donor centers in collaboration with a basketball club.
Medal of the Federal Medical and Biological Agency 'For Contribution to the Donor Movement
For a significant personal contribution to the development of the donation movement and the blood service.
"Complicity" Award of the National Health Development Foundation
For the development of a targeted marketing program for healthcare institutions during the COVID-19 period
Winner of the All-Russian Professional Skills Competition for the Best Internet Project
Organized by the Ministry of Health of Russia for donors centers.
Our Project showcased at UN Geneva's film festival
As part of the celebration of International Volunteer Day, the event highlighted outstanding films and social advertising promoting volunteering and charity, placing our work on an international stage.
Which healthcare Companies Marketing Do We Cure?
Not convinced? Request our portfolio!
By clicking on the button, you agree to the privacy policy
Let's work together
Starter Plan
Your marketing diagnosis starts here—no invasive procedures required!
€
380
/ consultation
- 40 min consultation
- Action list
Regular Plan CMO Advisor
A regular check-up to keep your marketing in top shape. Irina will provide strategic guidance and support through regular sessions to optimize your marketing results.
€
4200
/ Month
- Requires the starter plan consultation
- In-depth marketing audit and evaluation
- Prioritized marketing actions ready for immediate implementation
- Weekly strategy sessions with your team to drive progress.
- Perfect for startups or small companies.
Premium Plan - CMO Half day consult
Your marketing on life support? We'll get it back to full health! Irina will lead your marketing efforts, ensuring campaigns are optimized, scalable, and impactful.
$
5700
/ Month
- Includes all benefits of CMO Advisor, plus:
- KPI tracking and performance reporting for measurable success.
- Assistance with hiring specialists (freelancers, agencies, or in-house experts).
- Unlimited email correspondence
- For companies with an annual income of at least $1m and a small marketing team.
Schedule a phone call with Irina
to get started today.
1. Let's Have a Quick Chat
Schedule a 30-minute call to see if your business is a good fit for a Help2doc Fractional CMO. Be ready to share the details about how your business currently operates.
2. Let's Talk About Strategy
Then, we’ll get on a longer call to deep-dive into your needs. In this call we will find out our approach will work for you. If so, we’ll share the recommended next steps with a proposal.
3. Let's Transform Your Marketing
In the first 30 days, your help2doc CMO will create a comprehensive marketing strategy and the execution plan for the coming 12 months.
Feel free to contact me
Help2doc helps doctors-turned-entrepreneurs grow their healthcare companies with proven marketing strategies.
Join our free marketing email list for CEOs and owners Written by Irina, other CMOs, and special guests. We send out about 2 emails per month.
By clicking on the button, you agree to the privacy policy